Overview

Drink Prime is a D2C water purifier subscription brand on a mission to serve the entirety of India with clean drinking water. Operating across 5+ cities with aggressive expansion plans, they conduct extensive research in each new geography to understand the unique intricacies and composition of polluted water, ensuring their solutions are tailored to local needs. 

This attention to detail extends to their operations. Handling 200+ payments a day and managing over 250 vendor relationships, their lean 3-member finance team maintains strict expense controls and credit discipline across geographies. As a frugal, metrics-driven company, they needed complete visibility into every expense, ensuring efficiency, vendor verification, and precise payment timing without compromising control.

The Challenge

Manual, Time-Consuming Workflows
From upload to review to payment execution, every step was manual. Meeting payment timelines became increasingly difficult as transaction volumes grew.

Contractor Ledger Chaos
Maintaining individual ledgers for 200-250 contractors across separate transactions was a tedious process and it meant hiring additional staff just to keep accounting for payments records individually.

Approval Bottlenecks
Managers focused on operational duties viewed finance as ancillary. Getting payment approvals across multiple departments became a constant hassle, creating delays and frustration.

"Somebody like us who have 200-250 contractors, sitting and accounting for each approval and payment becomes very tedious. Today, Mysa has solved that for us with one click."
~ Shubha Shree Krishnan, Director of Finance, Drink Prime

Building Trust Over Time

Drink Prime joined Mysa in its early days with understandable caution. They operated with a single connected account, transferring only the exact payment amounts needed each day with zero balance maintained. It was a test of trust.

Today, that relationship has transformed. Drink Prime now connects multiple operating accounts to Mysa, maintaining crores in balances and leveraging the Multi Banking feature for seamless operations.

"The exact amount was to be transferred to the connected account and the payment had to go out on the same day. There was no balance maintained. We started there, and now we have integrated all our operating accounts to Mysa with crores of balances in them."
~ Shubha Shree Krishnan, Director of Finance, Drink Prime

Mysa Support: When It Matters Most

During Drink Prime's first-year ITGC reporting and financial control audit, the stakes were high. The process that could have been stressful became simple drop a message to Mysa, and it's handled. No follow-ups needed, with responses and resolutions arriving within 5 minutes, regardless of the hour.

"One of the reasons why we continue with Mysa is the support. Even if I'm approving payments at 9,10, all I have to do is drop a message and in the next 5 minutes I have the response and resolution."
~ Shubha Shree Krishnan, Director of Finance, Drink Prime‍
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Watch the seamless ERPNext Integration, Drink Prime uses to scale their operations.

Looking Forward: Scaling Together

With seamless ERPNext integration, multi-banking support, and PO mapping on bills, Mysa has consistently transformed their feedback into functional improvements. As Drink Prime expanded into two additional cities, the payment infrastructure scaled effortlessly, without requiring any support interventions. With continued geographic expansion and rising transaction volumes ahead, they are assured that Mysa’s platform will support them at every step of their growth journey.

Ready to scale your payment operations like Drink Prime? Discover how Mysa can help your growing business process hundreds of daily payments with a lean finance team.